High.DTM  Open to Work  
Hui Xu (Graphic Designer)

heidixu1224@gmail.com

Hui Xu🐯 is a graphic designer based in Toronto, Canada from Guangzhou, China, with a focus on (but not limited to) branding and packaging design.
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ProjectsZenithward Tissue Packaging
NiceShark Beauty

© 2024 Heidi Xu all rights reserved.

遨图途旅行社 Aotutu Travel Agency✈️

Branding Design/ Logo Design/ IP Design

Language: Chinese, English
2019


Aotutu Travel Agency Branding Design
Adobe Illustrator AOTUTU Travel Agency is an emerging travel agency in China that focuses on aviation. Unlike other travel agencies, it mainly focuses on mid to high-end customized air travel. Also, it collaborates with primary and secondary schools to carry out activities such as air travel. The brand hopes to integrate with the brand theme in design, using the aircraft tail as a prototype and combining the brand logo with aviation. Enable customers to understand the brand concept clearly. While designing the brand logo, we also created an image IP for the brand, which can attract students' enjoyment of aviation knowledge.

遨图途旅行社是中国一家专注于航空的新兴旅行社。与其他旅行社不同，它主要专注于中高端定制航空旅行。此外，它还与中小学合作开展航空旅行等活动。

品牌希望在设计上与品牌主题相结合，以飞机尾翼为原型，将品牌标志与航空相结合。使客户清楚地了解品牌理念。在设计品牌标识的同时，我们也为品牌打造了形象IP，吸引学生对航空知识的享受。